Based on Meta’s internal data and my experience working with new business owners, Meta may help small medium business to grow their business by 30%. This is especially true if your business has not started to have a prominent branding among consumers. Further to that, Meta has the largest consumers’ insights that you may not find in other platforms.
How many business these days are setup without a Facebook or Instagram page? When you just started your business, you want to make sure that you grow your base by posting regularly and acquire followers by running a campaign to boost your followers.
This is to ensure that people who visit your social media page sees that your page is legit and popular.
After which the second phase would probably to drive more traffics to your website or to visit your social media page so that people understand your products and offerings more. At this stage people may still just consider if they want to engage you. It is important to build this funnel to ensure that we can drive more conversions.
Finally, you definitely want to drive conversions or more sales. If you are a small business owner, you want them to submit their details so that you or your team can follow up with the customers. Otherwise you can drive people straight into a WhatsApp chat as well if they are ready.
If your site is an e-commerce ready site with an average total purchase of 200 per month, we may run a specific conversions campaign and get Meta to find people who are similar to those who have purchased previously.
If you have not started any meta marketing campaign, this is a good idea to start doing so to build visibility for your business!
I had been working with real estate agents in the past helping them acquire more potential buyers and our cost per acquisition is ranging from SGD 20 – 50.
If you are interested on how our platform helps you, you can contact us below!
